SKINCARE LAUNCH CHECKLIST: 60 DAYS BEFORE TO 90 DAYS AFTER From koreanoem.com/skincare-business-templates Full guide: koreanoem.com/guide-skincare-launch-playbook-90-days Day 0 is the day stock is in your warehouse, 3PL or FBA and you can ship orders. Tick each line when done. ================================================================== 60 TO 31 DAYS BEFORE (stock in production) ================================================================== [ ] Launch date set, with a buffer for shipping and customs [ ] Importer of record, customs broker and bond (US) or EORI (UK, EU) ready [ ] Warehouse, 3PL or FBA inbound plan chosen [ ] Waitlist page live with email signup and clear consent [ ] Welcome email and launch email written [ ] Product page copy written, claims checked [ ] Product photos and texture videos planned or shot [ ] 20 to 50 creators or customers chosen for seeding [ ] Seeding brief written, with disclosure instructions [ ] Review plan chosen (post-purchase emails, Amazon Vine, no paid or sentiment-conditioned reviews) [ ] Marketplace accounts open (Amazon, TikTok Shop), Brand Registry applied for if you have a trademark filing [ ] Customer service inbox, return policy and FAQ written ================================================================== 30 TO 1 DAYS BEFORE (stock shipping and arriving) ================================================================== [ ] Content bank of at least 30 posts, videos and emails ready [ ] Listings built and checked (titles, images, ingredients, directions, warnings) [ ] Barcodes and listing data match the label [ ] Shipping rates, packaging and inserts ready [ ] Seeding boxes ready to ship on arrival [ ] Analytics, pixels and conversion tracking tested [ ] Discount or launch offer decided (if any) and margin checked [ ] Small test ad campaigns built, not yet live [ ] Documents on file: COA, SDS, specification, MoCRA listing or other registrations, insurance certificate ================================================================== LAUNCH WEEK (days 0 to 7) ================================================================== [ ] Receive and count stock; check batch numbers and expiry [ ] Ship seeding boxes [ ] Launch email to the waitlist [ ] Social launch posts live [ ] Test orders placed on every channel [ ] Answer every comment, message and question within a day [ ] Daily check of sales, stock and any complaints ================================================================== DAYS 1 TO 30 ================================================================== [ ] Collect first reviews through post-purchase emails or Vine [ ] Turn on small ad tests on the best organic content [ ] Fix listing issues (conversion, images, questions) [ ] Follow up with creators; reshare their posts with permission [ ] Log every adverse reaction report and complaint [ ] Weekly KPI review (sessions, conversion, AOV, CAC, reviews) ================================================================== DAYS 31 TO 60 ================================================================== [ ] Scale the ads and creators that work; stop the rest [ ] Start or widen the affiliate program (TikTok Shop, own site) [ ] Set up email flows: welcome, post-purchase, replenishment [ ] Calculate the reorder point (units sold during lead time plus a buffer) and set a reorder date [ ] Check margin per channel after all fees ================================================================== DAYS 61 TO 90 ================================================================== [ ] Place the reorder if the reorder point is reached [ ] Test a bundle or larger size if repeat buyers ask [ ] Decide on a second channel or market [ ] Decide on SKU 2 from customer requests and data [ ] 90-day review: what worked, what to stop, next 90 days ================================================================== KPIs TO TRACK WEEKLY ================================================================== Sessions and traffic sources Conversion rate per channel Average order value Customer acquisition cost Ad return (ROAS; on Amazon, ACoS and TACoS) Repeat purchase rate Review count and average rating Units sold per week and weeks of stock left Contribution margin per order after fees, shipping and ads Complaints, returns and adverse event reports ------------------------------------------------------------------ koreanoem.com