SKINCARE PRODUCT BRIEF TEMPLATE
From koreanoem.com/guide-skincare-product-brief
Fill in one brief per product (SKU). Leave a line blank if you have
no preference yet, and write "open" if you want the chemist to suggest.

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1. BRAND AND CONTACT
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Brand name:
Company name (the company that will place the order):
Contact name and email:
Main market(s) and launch date:

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2. THE PRODUCT
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Product type (serum, toner, cream, cleanser, mask...):
Product name (working name is fine):
One sentence: what it does and for whom:

Target customer (age range, skin type, main concern):
Skin type(s): [ ] dry  [ ] oily  [ ] combination  [ ] normal
              [ ] sensitive  [ ] acne-prone  [ ] mature
Where it sits in the routine (step and time of day):

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3. CLAIMS YOU WANT TO MAKE
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Write the exact claims you hope to print or advertise.
Keep them cosmetic (look, feel, appearance). Claims that treat
or prevent a disease (acne, eczema, dandruff, hair loss, sun
protection in the US) are drug claims.

Front of pack claims:
Marketing claims:
Claims that need a test (for example "dermatologist tested",
"hypoallergenic", "72-hour hydration"):

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4. FORMULA
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Route: [ ] ready library formula  [ ] adjusted library formula
       [ ] match an existing product  [ ] fully custom
Library formula code(s), if you picked from the lab page:

Key actives and target levels (write "open" to let the chemist
suggest; levels must follow the rules of your markets):
  1.
  2.
  3.

Free-from list (only what you really need, and only claims that
are allowed in your markets):

Texture (water, gel, gel-cream, milk, cream, balm, oil):
Absorption and finish (fast absorbing, dewy, matte, rich):
Scent: [ ] fragrance-free  [ ] light fragrance  [ ] other:
Color: [ ] clear  [ ] natural color of ingredients  [ ] tinted:
pH target (if relevant, for example acids or vitamin C):
Vegan formula needed: [ ] yes  [ ] no
Other formula notes (silicone-free, oil-free, alcohol-free...):

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5. PACKAGING
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Size (mL or g):
Container type (dropper bottle, airless pump, pump bottle, jar,
tube, ampoule vial, other):
Material and color (glass, PET, PP, frosted, amber, white...):
Closure (dropper, pump, flip cap, screw cap, spatula):
Stock container is fine: [ ] yes  [ ] no, custom sourcing wanted
Reference photo or link of the container you like:

Decoration: [ ] one-color printed label (included)
            [ ] full-color label  [ ] direct print or silk screen
            [ ] hot stamping  [ ] other:
Paper box: [ ] no box  [ ] yes (box sourcing and print quoted
           separately)  Box style:
Who makes the artwork: [ ] my designer  [ ] me
(The manufacturer sends the dieline and print specs.)

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6. MONEY AND QUANTITY
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Target retail price and currency:
Main sales channel(s) (own store, Amazon, TikTok Shop, retail,
salons, distributors):
Target unit cost (FOB, or landed if you prefer; or a ceiling such
as "no more than 20 percent of retail"):
Quantity per SKU for the first run:
Expected reorder size and timing:

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7. MARKETS, DOCUMENTS AND CERTIFICATIONS
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Markets at launch:
Markets within 12 months:
Registrations needed (US MoCRA listing, EU CPNP and RP, UK SCPN,
Canada CNF, other):
Tests wanted (patch test, HRIPT, challenge test, efficacy, other):
Certifications wanted (vegan, organic, other):
Documents you need (COA, SDS, specification, Certificate of
Free Sale, Certificate of Origin, other):

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8. TIMELINE
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Samples needed by:
Stock needed in your warehouse by:
Fixed dates (launch event, retailer deadline, holiday season):

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9. REFERENCES
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Reference products (name, link, what you like about each one:
texture, scent, finish, packaging, price):
  1.
  2.
  3.
What you do NOT want (textures, scents, ingredients, looks):

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10. ANYTHING ELSE
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Notes, questions, sketches, mood board links:

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Send the brief through koreanoem.com/quote or by email.
A written quote comes within 1 to 2 business days.