Skincare business templates: brief, NDA explainer, label copy and launch checklist

SKINCARE PRODUCT BRIEF TEMPLATE
From koreanoem.com/guide-skincare-product-brief
Fill in one brief per product (SKU). Leave a line blank if you have
no preference yet, and write "open" if you want the chemist to suggest.

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1. BRAND AND CONTACT
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Brand name:
Company name (the company that will place the order):
Contact name and email:
Main market(s) and launch date:

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2. THE PRODUCT
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Product type (serum, toner, cream, cleanser, mask...):
Product name (working name is fine):
One sentence: what it does and for whom:

Target customer (age range, skin type, main concern):
Skin type(s): [ ] dry  [ ] oily  [ ] combination  [ ] normal
              [ ] sensitive  [ ] acne-prone  [ ] mature
Where it sits in the routine (step and time of day):

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3. CLAIMS YOU WANT TO MAKE
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Write the exact claims you hope to print or advertise.
Keep them cosmetic (look, feel, appearance). Claims that treat
or prevent a disease (acne, eczema, dandruff, hair loss, sun
protection in the US) are drug claims.

Front of pack claims:
Marketing claims:
Claims that need a test (for example "dermatologist tested",
"hypoallergenic", "72-hour hydration"):

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4. FORMULA
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Route: [ ] ready library formula  [ ] adjusted library formula
       [ ] match an existing product  [ ] fully custom
Library formula code(s), if you picked from the lab page:

Key actives and target levels (write "open" to let the chemist
suggest; levels must follow the rules of your markets):
  1.
  2.
  3.

Free-from list (only what you really need, and only claims that
are allowed in your markets):

Texture (water, gel, gel-cream, milk, cream, balm, oil):
Absorption and finish (fast absorbing, dewy, matte, rich):
Scent: [ ] fragrance-free  [ ] light fragrance  [ ] other:
Color: [ ] clear  [ ] natural color of ingredients  [ ] tinted:
pH target (if relevant, for example acids or vitamin C):
Vegan formula needed: [ ] yes  [ ] no
Other formula notes (silicone-free, oil-free, alcohol-free...):

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5. PACKAGING
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Size (mL or g):
Container type (dropper bottle, airless pump, pump bottle, jar,
tube, ampoule vial, other):
Material and color (glass, PET, PP, frosted, amber, white...):
Closure (dropper, pump, flip cap, screw cap, spatula):
Stock container is fine: [ ] yes  [ ] no, custom sourcing wanted
Reference photo or link of the container you like:

Decoration: [ ] one-color printed label (included)
            [ ] full-color label  [ ] direct print or silk screen
            [ ] hot stamping  [ ] other:
Paper box: [ ] no box  [ ] yes (box sourcing and print quoted
           separately)  Box style:
Who makes the artwork: [ ] my designer  [ ] me
(The manufacturer sends the dieline and print specs.)

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6. MONEY AND QUANTITY
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Target retail price and currency:
Main sales channel(s) (own store, Amazon, TikTok Shop, retail,
salons, distributors):
Target unit cost (FOB, or landed if you prefer; or a ceiling such
as "no more than 20 percent of retail"):
Quantity per SKU for the first run:
Expected reorder size and timing:

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7. MARKETS, DOCUMENTS AND CERTIFICATIONS
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Markets at launch:
Markets within 12 months:
Registrations needed (US MoCRA listing, EU CPNP and RP, UK SCPN,
Canada CNF, other):
Tests wanted (patch test, HRIPT, challenge test, efficacy, other):
Certifications wanted (vegan, organic, other):
Documents you need (COA, SDS, specification, Certificate of
Free Sale, Certificate of Origin, other):

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8. TIMELINE
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Samples needed by:
Stock needed in your warehouse by:
Fixed dates (launch event, retailer deadline, holiday season):

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9. REFERENCES
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Reference products (name, link, what you like about each one:
texture, scent, finish, packaging, price):
  1.
  2.
  3.
What you do NOT want (textures, scents, ingredients, looks):

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10. ANYTHING ELSE
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Notes, questions, sketches, mood board links:

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Send the brief through koreanoem.com/quote or by email.
A written quote comes within 1 to 2 business days.

MUTUAL NDA EXPLAINER FOR SKINCARE BRANDS AND MANUFACTURERS
From koreanoem.com/skincare-business-templates

This is a plain-words explainer, NOT an NDA and NOT legal advice.
Use it to understand an NDA before you sign one, and ask a lawyer
in your country to review any agreement that matters to you.

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WHAT AN NDA IS
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An NDA (non-disclosure agreement, also called a confidentiality
agreement) is a contract in which one or both parties promise to
keep certain information secret and to use it only for an agreed
purpose.

One-way NDA: only one side shares secrets and only the other side
promises to protect them.
Mutual NDA: both sides share secrets and both promise to protect
them. A brand and a manufacturer usually need a mutual NDA,
because information flows both ways.

What the BRAND usually shares:
- Product concepts, briefs, claims and launch plans
- Artwork, brand names and packaging designs before launch
- Target prices, sales forecasts, channels and customer data

What the MANUFACTURER usually shares:
- The full ingredient list (INCI) and specifications
- Test reports, stability data and process information
- Pricing and terms

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THE CLAUSES, IN PLAIN WORDS
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1. Parties
   Who signs. Use the exact legal names of the companies,
   the same company that will place orders and own the brand.

2. Purpose
   Why the information is shared, for example "to evaluate and
   carry out the development and manufacture of skincare
   products". Information may be used only for this purpose.

3. Confidential information
   What is protected. For skincare this should cover formulas,
   ingredient lists, specifications, test results, artwork and
   brand names before launch, prices, forecasts and business
   plans, in any form (written, verbal, samples, files).

4. Exclusions
   What is NOT protected: information that is already public,
   that the receiver already knew, that the receiver develops
   independently, or that it receives lawfully from someone else.
   These exclusions are normal and fair.

5. Obligations
   The receiver keeps the information secret, protects it with
   reasonable care, shares it only with staff and advisers who
   need it and who are bound to the same secrecy, and does not
   copy it beyond what the purpose requires.

6. Legally required disclosure
   If a court or authority orders disclosure, the receiver may
   disclose what is required, and usually must tell the other
   side first where the law allows.

7. Duration
   How long the agreement runs, and how long the secrecy lasts
   after it ends. Secrecy for trade secrets such as formulas is
   often longer than for general business information, or lasts
   as long as the information stays secret.

8. Return or destruction
   When asked, or when the relationship ends, the receiver
   returns or destroys the information, except copies it must
   keep by law.

9. No license, no transfer of ownership
   Sharing information does not give the receiver any rights to
   it. Each side keeps what it owned before.

10. No obligation to do business
    Signing an NDA does not oblige either side to place or accept
    an order.

11. Remedies
    What happens on a breach. Many NDAs say the injured side can
    ask a court to stop the breach quickly (an injunction), in
    addition to claiming damages.

12. Governing law and courts
    Which country's law applies and where disputes are heard.

13. Signatures
    Signed by authorized people. Electronic signatures are widely
    accepted for NDAs.

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WHAT AN NDA DOES NOT DO
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- It does not decide who owns a formula. Ownership and
  exclusivity belong in your manufacturing agreement or the
  manufacturer's written terms.
- It does not give you exclusivity on a product or ingredient.
- It does not protect your brand name. File a trademark.
- It does not protect information that is already public.
- It does not replace a supply or manufacturing agreement, which
  covers prices, quality, defects, delivery and liability.

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QUESTIONS TO ASK BEFORE YOU SIGN
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- Is it mutual?
- Does "confidential information" cover formulas, INCI lists,
  artwork and pricing?
- How long does the secrecy last after the agreement ends?
- Which law applies, and is that workable for you?
- Who in each company may see the information?
- What happens to samples, files and documents at the end?

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AT KOREANOEM
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- Our mutual NDA is signed online in My page.
- The full INCI list is shared after the NDA is signed (never
  percentages).
- A custom formula developed for your brand is not offered to
  other brands.

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Questions: koreanoem.com/quote or live chat on koreanoem.com

SKINCARE LABEL COPY TEMPLATE (US AND EU)
From koreanoem.com/skincare-business-templates

Fill in the text for your label before your designer starts the
artwork. One template per product. This is a planning tool, not a
legal check: rules differ by market and change. Before printing,
send the finished label for a label proof check.

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PRODUCT
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Brand name:
Product name:
Product type (the "statement of identity", for example
"Face Serum" or "Moisturizing Cream"):
Size (net content):
Container and label area (for example 30 mL bottle, wrap label
90 x 40 mm):
Markets:

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FRONT PANEL (principal display panel)
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Brand name:
Product name:
Statement of identity (what it is):
Up to 3 short claims (cosmetic claims only):
  1.
  2.
  3.
Net content:
  US: metric AND US customary units, for example
      "30 mL / 1.0 fl oz", in the bottom 30 percent of the
      front panel.
  EU: metric, for example "30 mL".

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BACK PANEL: UNITED STATES
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Directions for use:
Warnings and cautions (any required warnings, plus your own,
for example "For external use only. Avoid contact with eyes."):
Ingredients (INCI names, in descending order of
predominance; ingredients at 1 percent or less may follow in any
order; colors may be listed at the end):
Name and place of business (manufacturer, packer or
distributor, with "Manufactured for" or "Distributed by"
if it is not the manufacturer):
US contact for adverse event reports (MoCRA: a US address,
US phone number, or an electronic contact such as a website):
Country of origin (for example "Made in Korea"):
Batch or lot number (printed by the manufacturer):
Expiry date or PAO symbol (optional in the US, often required by
retailers and marketplaces):
Barcode (GTIN from your GS1 account):
Other (recycling marks, retailer requirements):

NOTE: If the product makes drug claims in the US (sunscreen,
acne, anti-dandruff, antiperspirant), it needs a Drug Facts
label instead. Do not use this template for those products.

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BACK PANEL: EUROPEAN UNION (and, with a UK RP, Great Britain)
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Name and address of the Responsible Person (EU RP for the EU,
UK RP for Great Britain):
Country of origin (required for imported products):
Nominal content (weight or volume):
Date of minimum durability ("best used before the end of"),
needed if shelf life is 30 months or less:
OR PAO symbol (open jar with months, for example 12M), if shelf
life is more than 30 months:
Precautions for use:
Batch number:
Function of the product (if not clear from its presentation):
Ingredients (INCI names, preceded by "Ingredients",
descending order by weight at the time of adding; under 1 percent
in any order; nanomaterials followed by "(nano)"; fragrance
allergens named above the thresholds):
Language(s) required in each country of sale:

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OUTER BOX (if any)
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Repeat the front panel, and put the full legal text on the box
if the container is too small. In the EU, the ingredient list may
appear on the outer packaging only.

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LABEL PROOF CHECK (before printing)
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[ ] Ingredient list matches the approved formula, names and order
[ ] Net content matches the fill and the market's units
[ ] Required warnings and precautions present
[ ] Responsible Person, importer or distributor details correct
[ ] Country of origin present
[ ] Claims are cosmetic and supported by evidence
[ ] Required languages present
[ ] Barcode digits match your GS1 record
[ ] Batch number and expiry or PAO position agreed with the
    manufacturer
KoreanOEM checks the label against your target market's rules
before printing and sends corrections.
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koreanoem.com/label-proof-check

SKINCARE LAUNCH CHECKLIST: 60 DAYS BEFORE TO 90 DAYS AFTER
From koreanoem.com/skincare-business-templates
Full guide: koreanoem.com/guide-skincare-launch-playbook-90-days

Day 0 is the day stock is in your warehouse, 3PL or FBA and you
can ship orders. Tick each line when done.

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60 TO 31 DAYS BEFORE (stock in production)
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[ ] Launch date set, with a buffer for shipping and customs
[ ] Importer of record, customs broker and bond (US) or EORI
    (UK, EU) ready
[ ] Warehouse, 3PL or FBA inbound plan chosen
[ ] Waitlist page live with email signup and clear consent
[ ] Welcome email and launch email written
[ ] Product page copy written, claims checked
[ ] Product photos and texture videos planned or shot
[ ] 20 to 50 creators or customers chosen for seeding
[ ] Seeding brief written, with disclosure instructions
[ ] Review plan chosen (post-purchase emails, Amazon Vine,
    no paid or sentiment-conditioned reviews)
[ ] Marketplace accounts open (Amazon, TikTok Shop), Brand
    Registry applied for if you have a trademark filing
[ ] Customer service inbox, return policy and FAQ written

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30 TO 1 DAYS BEFORE (stock shipping and arriving)
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[ ] Content bank of at least 30 posts, videos and emails ready
[ ] Listings built and checked (titles, images, ingredients,
    directions, warnings)
[ ] Barcodes and listing data match the label
[ ] Shipping rates, packaging and inserts ready
[ ] Seeding boxes ready to ship on arrival
[ ] Analytics, pixels and conversion tracking tested
[ ] Discount or launch offer decided (if any) and margin checked
[ ] Small test ad campaigns built, not yet live
[ ] Documents on file: COA, SDS, specification, MoCRA listing or
    other registrations, insurance certificate

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LAUNCH WEEK (days 0 to 7)
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[ ] Receive and count stock; check batch numbers and expiry
[ ] Ship seeding boxes
[ ] Launch email to the waitlist
[ ] Social launch posts live
[ ] Test orders placed on every channel
[ ] Answer every comment, message and question within a day
[ ] Daily check of sales, stock and any complaints

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DAYS 1 TO 30
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[ ] Collect first reviews through post-purchase emails or Vine
[ ] Turn on small ad tests on the best organic content
[ ] Fix listing issues (conversion, images, questions)
[ ] Follow up with creators; reshare their posts with permission
[ ] Log every adverse reaction report and complaint
[ ] Weekly KPI review (sessions, conversion, AOV, CAC, reviews)

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DAYS 31 TO 60
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[ ] Scale the ads and creators that work; stop the rest
[ ] Start or widen the affiliate program (TikTok Shop, own site)
[ ] Set up email flows: welcome, post-purchase, replenishment
[ ] Calculate the reorder point (units sold during lead time
    plus a buffer) and set a reorder date
[ ] Check margin per channel after all fees

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DAYS 61 TO 90
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[ ] Place the reorder if the reorder point is reached
[ ] Test a bundle or larger size if repeat buyers ask
[ ] Decide on a second channel or market
[ ] Decide on SKU 2 from customer requests and data
[ ] 90-day review: what worked, what to stop, next 90 days

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KPIs TO TRACK WEEKLY
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Sessions and traffic sources
Conversion rate per channel
Average order value
Customer acquisition cost
Ad return (ROAS; on Amazon, ACoS and TACoS)
Repeat purchase rate
Review count and average rating
Units sold per week and weeks of stock left
Contribution margin per order after fees, shipping and ads
Complaints, returns and adverse event reports
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